SEO and conversion for online stores
Improve product discovery and find where shoppers abandon product pages, carts, and checkout.
Request an SEO auditWhat the work covers
Review product and collection pages alongside checkout data. Prioritize improvements you can measure against the same traffic and conversion baseline.
Product & Collection SEO
Optimized product schema, collection pages, and category architecture that rank and convert.
Conversion Rate Optimization
Data-driven testing of product pages, cart, and checkout to remove friction and lift AOV.
Merchandising Strategy
Smart upsells, bundles, and cross-sells that increase average order value without discounting.
Site Speed & UX
Measure and improve the loading and interaction bottlenecks on storefront pages.
Lifecycle & Retention
Email/SMS flows and post-purchase journeys that turn first orders into lifetime value.
Analytics & Attribution
Clean tracking so you know which channels and pages actually drive profit.
What you receive
- Store-wide CRO audit with prioritized test backlog
- Product and collection SEO optimization
- Merchandising and upsell strategy
- Checkout and cart optimization
- Lifecycle email/SMS flow setup
- Revenue + conversion analytics dashboard
How the work is done
Diagnose
Audit the funnel end to end and quantify where revenue leaks across the store.
Optimize
Fix product SEO, page speed, and the highest-impact conversion blockers first.
Test & Lift
Run structured experiments on pages, cart, and checkout to compound conversion gains.
Retain & Scale
Build lifecycle flows and merchandising that grow lifetime value and repeat revenue.
Common questions
Which platforms do you work with?
Shopify is my primary focus, but the growth principles apply to WooCommerce, BigCommerce, and custom Next.js commerce builds too.
Is this SEO or conversion?
Both — they compound. More qualified traffic plus a higher conversion rate multiplies revenue rather than just adding to it.
Can you help with abandoned carts?
Yes. Cart and checkout optimization plus automated recovery flows are part of the lifecycle work.
Related guides
The E-Commerce CRO Playbook: Turn More Browsers Into Buyers
Traffic is expensive. Conversion is leverage. Here is the systematic approach to product pages, cart, and checkout that lifts revenue per visitor without spending another dollar on ads.
The Multimodal Explosion: How Vision-Language Models Are Changing Product Development
Vision-language models in 2026 can generate UI from screenshots, extract data from complex documents, and understand video — capabilities that are reshaping how product teams build and ship.
SXO > SEO: Why Search Everywhere Optimization is the New Mandate
Google is no longer the sole gatekeeper of traffic. Discover how optimizing for Reddit, TikTok, and AI interfaces (LLMs) is redefining search strategy in 2026.