You Should Own the Answer When Buyers Search — Human or AI.
I am Sean Guillermo, 14 years in SEO (since 2012), turning invisible brands into the obvious choice on Google, Maps, and AI Overviews. If your traffic is flat while competitors scale, the gap is strategy and execution — not luck.
Career Snapshot
Years in SEO (since 2012)
Google Business Profiles managed
Davao SEO ranking (2023)
Google rating (31 reviews)
01 — The Landscape
Search Changed. Your Playbook Has to Keep Up.
Three structural shifts are reshaping search. Most SEOs still optimize like it's 2019. I don't.
AI Overviews are eating clicks
Ranking pages drive less traffic now that AI answers queries before users click. Content must be optimized for entity recognition, featured snippets, and answer engines — not just keywords.
Local visibility is winner-take-all
Map Pack dominates lead flow for service businesses. If you’re not in the top 3, you’re invisible. GBP optimization, CTR signals, and geo-grid execution are the new battlefield.
Manual SEO doesn’t scale
Agencies still ship PDF reports. I ship automated systems — custom Chrome extensions, Python pipelines, AI agent workflows — that compound results while you sleep.
02 — What I Do
Three Levers. One Outcome: Buyers Who Convert.
Technical & Local SEO
Deep-dive audits, schema markup, Map Pack domination, and on-page optimization for service-area and multi-location businesses.
- Geo-grid audits & GBP signal stacking
- NAP & citation consistency cleanup
- Hyperlocal landing page architecture
- Schema disambiguation & E-E-A-T
AI Search Optimization (AEO/GEO)
Optimization for AI Overviews, featured snippets, and answer engines. Entity-based content and topical authority architecture.
- AI-assisted keyword clustering
- Entity & topic mapping
- Answer Engine Optimization (AEO)
- Featured snippet engineering
SEO Automation & AI Agents
Custom tooling that removes manual work. Chrome extensions, Python scripts, and multi-agent AI workflows for content, audits, and reporting.
- Custom Chrome extensions
- Python GBP automation packages
- Multi-agent AI systems (Klaw)
- Zapier / Make orchestration
05 — Methodology
How I Work: Intent First, AI-Ready, Measured.
Every engagement runs through this five-stage framework: Discovery → Strategy → Content → Automation → Refinement.
Discovery & Strategic Diagnostics
Full technical, on-page, and competitive audit. Crawl analysis on Screaming Frog & Sitebulb. SERP intent mapping. Quick wins vs long-game opportunities.
Intent-First Keyword Clustering
AI-assisted clustering across full-funnel intent. Target the "invisible" opportunities competitors miss, prioritized by ROI.
Content Architecture & Authority
Entity-based content optimized for E-E-A-T and AI Overviews. AI drafts the legwork; humans handle strategy and QA. Topical authority compounds.
Digital Automation & Efficiency
Custom Chrome extensions, Python automation, and multi-agent AI workflows to remove manual toil. Reporting becomes real-time, not weekly.
Analytics & Scientific Refinement
Per-channel call tracking, GA4 funnels, GSC integration. Iterate on what actually drives conversions — not what looks good on a dashboard.
06 — Core Competencies
14 Years Fixing What Agencies Skip.
14 years in SEO (since 2012) across diverse industries — predominantly in the US market — from e-commerce and local services to medical spas, moving companies, and insurance.
Strategic SEO Evolution
Started with a strong foundation in Amazon SEO and gray-hat tactics before transitioning fully into white-hat, data-driven methodologies.
Platform & CMS Expertise
Advanced technical proficiency with WordPress, Shopify, Webflow, and Next.js across diverse stacks.
Local SEO Management
Proven track record in local search, having managed 50+ Google Business Profiles across multiple industries.
Leadership & Operations
Experienced leading small teams, creating SOPs, and optimizing workflow efficiencies for repeatable results.
I'm also building the infrastructure for AI-native SEO.
I built an agentic system with Claude Code — an MCP connecting Claude, Raycast, and coding agents to drive the Harpa AI Chrome extension for scraping and click interactions (avoiding bot blockers). A 5-tool MCP: scrape page, search web, run AI command, run AI prompt, scrape multiple elements.
I also created a Chrome extension that solves captchas with an embedding model analyzing images and text — a free, persistent browser attached to existing user sessions. The agentic system is wrapped inside the extension as JSON task files: multi-agent chain prompts for page analysis, content, and browser actions.
How I Deliver (No Fluff).
Intent over vanity
I build content and site structure around what the audience needs at each funnel stage — now including AI Overviews and featured snippets. Qualified traffic that converts is the goal, not vanity metrics.
AI does the legwork, I do the strategy
I use AI for keyword clustering, content briefs, and pattern-spotting across large crawl datasets. AI handles the repetitive work — I handle strategy and QA. Automation compounds results.
Ready to Become the Obvious Choice in Your Market?
Book a free strategy call. I'll map your biggest search opportunity and send a custom plan within 24 hours.
Book a free strategy call