You Should Own the Answer When Buyers Search — Human or AI.
I am Sean Guillermo — 10+ years turning invisible brands into the obvious choice on Google, Maps, and AI Overviews. If your traffic is flat while competitors scale, the gap is strategy and execution — not luck.
Career Snapshot
Years in SEO
Google Business Profiles managed
Davao SEO ranking (2023)
Avg. organic traffic growth
Clients ranking top-3 Map Pack
01 — The Landscape
Search Changed. Your Playbook Has to Keep Up.
Three structural shifts are reshaping search. Most SEOs still optimize like it's 2019. I don't.
AI Overviews are eating clicks
Ranking pages drive less traffic now that AI answers queries before users click. Content must be optimized for entity recognition, featured snippets, and answer engines — not just keywords.
Local visibility is winner-take-all
Map Pack dominates lead flow for service businesses. If you’re not in the top 3, you’re invisible. GBP optimization, CTR signals, and geo-grid execution are the new battlefield.
Manual SEO doesn’t scale
Agencies still ship PDF reports. I ship automated systems — custom Chrome extensions, Python pipelines, AI agent workflows — that compound results while you sleep.
02 — What I Do
Three Levers. One Outcome: Buyers Who Convert.
Technical & Local SEO
Deep-dive audits, schema markup, Map Pack domination, and on-page optimization for service-area and multi-location businesses.
- Geo-grid audits & GBP signal stacking
- NAP & citation consistency cleanup
- Hyperlocal landing page architecture
- Schema disambiguation & E-E-A-T
AI Search Optimization (AEO/GEO)
Optimization for AI Overviews, featured snippets, and answer engines. Entity-based content and topical authority architecture.
- AI-assisted keyword clustering
- Entity & topic mapping
- Answer Engine Optimization (AEO)
- Featured snippet engineering
SEO Automation & AI Agents
Custom tooling that removes manual work. Chrome extensions, Python scripts, and multi-agent AI workflows for content, audits, and reporting.
- Custom Chrome extensions
- Python GBP automation packages
- Multi-agent AI systems (Klaw)
- Zapier / Make orchestration
05 — Methodology
How I Work: Intent First, AI-Ready, Measured.
Every engagement runs through this five-stage framework: Discovery → Strategy → Content → Automation → Refinement.
Discovery & Strategic Diagnostics
Full technical, on-page, and competitive audit. Crawl analysis on Screaming Frog & Sitebulb. SERP intent mapping. Quick wins vs long-game opportunities.
Intent-First Keyword Clustering
AI-assisted clustering across full-funnel intent. Target the "invisible" opportunities competitors miss, prioritized by ROI.
Content Architecture & Authority
Entity-based content optimized for E-E-A-T and AI Overviews. AI drafts the legwork; humans handle strategy and QA. Topical authority compounds.
Digital Automation & Efficiency
Custom Chrome extensions, Python automation, and multi-agent AI workflows to remove manual toil. Reporting becomes real-time, not weekly.
Analytics & Scientific Refinement
Per-channel call tracking, GA4 funnels, GSC integration. Iterate on what actually drives conversions — not what looks good on a dashboard.
06 — Core Competencies
A Decade Fixing What Agencies Skip.
Over a decade of SEO across diverse industries — predominantly in the US market — from e-commerce and local services to medical spas, moving companies, and insurance.
Strategic SEO Evolution
Started with a strong foundation in Amazon SEO and gray-hat tactics before transitioning fully into white-hat, data-driven methodologies.
Platform & CMS Expertise
Advanced technical proficiency with WordPress, Shopify, Webflow, and Next.js across diverse stacks.
Local SEO Management
Proven track record in local search, having managed 50+ Google Business Profiles across multiple industries.
Leadership & Operations
Experienced leading small teams, creating SOPs, and optimizing workflow efficiencies for repeatable results.
I'm also building the infrastructure for AI-native SEO.
I built an agentic system with Claude Code — an MCP connecting Claude, Raycast, and coding agents to drive the Harpa AI Chrome extension for scraping and click interactions (avoiding bot blockers). A 5-tool MCP: scrape page, search web, run AI command, run AI prompt, scrape multiple elements.
I also created a Chrome extension that solves captchas with an embedding model analyzing images and text — a free, persistent browser attached to existing user sessions. The agentic system is wrapped inside the extension as JSON task files: multi-agent chain prompts for page analysis, content, and browser actions.
How I Deliver (No Fluff).
Intent over vanity
I build content and site structure around what the audience needs at each funnel stage — now including AI Overviews and featured snippets. Qualified traffic that converts is the goal, not vanity metrics.
AI does the legwork, I do the strategy
I use AI for keyword clustering, content briefs, and pattern-spotting across large crawl datasets. AI handles the repetitive work — I handle strategy and QA. Automation compounds results.
Ready to Become the Obvious Choice in Your Market?
Book a free strategy call. I'll map your biggest search opportunity and send a custom plan within 24 hours.
Book a free strategy call