Decode the Jargon Before It Costs You Money.
Plain-language definitions for the terms agencies use to sound smart — so you can buy outcomes, not buzzwords.
Bounce Rate
The percentage of visitors who leave your website after viewing only one page without taking any action.
Core Web Vitals
Google's three key metrics for measuring real-world user experience: LCP, INP, and CLS.
CRO (Conversion Rate Optimization)
The process of increasing the percentage of website visitors who complete a desired action—purchase, signup, or inquiry.
CTR (Click-Through Rate)
The percentage of people who click on your link after seeing it in search results or an ad.
Domain Authority (DA)
A score (1-100) developed by Moz predicting how likely a website is to rank in search engine results.
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
Google's framework for evaluating the quality and credibility of content and content creators.
Link Building
The process of acquiring hyperlinks from other websites to your own, to improve search engine rankings.
Local SEO
Optimizing a business's online presence to attract customers searching for local products and services.
Programmatic SEO
A strategy of building large numbers of SEO-optimized pages at scale using templates and structured data.
ROAS (Return on Ad Spend)
A metric that measures how much revenue you generate for every dollar spent on advertising.
Schema Markup
Structured data code added to web pages that helps search engines understand page content and display rich results.
Technical SEO
Optimizing the technical aspects of a website so search engines can crawl, index, and rank it effectively.
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